Promotions saying they're experts in accounting and tax?

I've been seeing a lot of ads lately particularly junk mail about accountants and saying they are

the experts on tax and accounting. Man, when you're an accountant of course you are an

expert on accounting and tax. Otherwise you won't get admitted as a CPA or CA. I feel like

almost every accountant nowadays is fighting for one more customer. And it's degrading the

image of the profession. Unbelievable! I mean you can perhaps come up with a catchy logo

saying that you are an accountant, that's fine. You're basically just letting people know about

the services you offer. But when you start saying you're the expert in tax or expert in

accounting, are you saying that other accountants are less expert than you are? Something to

think about. Anyway, back to my book. I need another cup of coffee.